Moontower Labs Brand Guidelines

Client

My Role

Graphic/Brand Designer
Motion Graphics

Brand Guidelines

Project Goal

Two designers with different aesthetics wanted to combine the best of their personal style to create a fun shop with creative products for their customers' homes. One of the artists' aesthetic tends to be very geometric and structured, while the other's uses color liberally in their fun aesthetics.

Solution

I created a brand and guideline that includes the fun, vibrant colors of one of the artist, while incorporating the use of hexagons, to accentuate the other's more structural aesthetic.