HCTS Brand Guidelines

•Project Goal•

The Center for Health Communication wanted to create an original brand for their Health Communication Training Series (HCTS). Because the center is part of the University of Texas at Austin, the branding for HCTS needed to pull from the campus's brand guidelines while still maintaining a unique point of view. The courses are welcoming and interactive, while also establishing the credibility of our instructors and the importance of evidence-based communication strategies that can be employed across all levels of communication. The HCTS brand should reflect the content.