Pratt's Department of Digital Arts hosted a one day festival called "PHATT-B - A Celebration of Digital Arts in Brooklyn." The event was sponsored by the well respected Brooklyn based Arts and Culture Website, Art F City.
Shayna was hired to create a logo that popped and referenced the Brooklyn borough, while integrating the idea of technology into the image. Her solution was creating a circuit board shaped like Brooklyn. Once that was completed, she was asked to use the same asthetic to design posters, pamphlets, event badges, and the assets needed for the event's social media accounts.